If you aren’t familiar with ittsē, thats because they are a fairly new makeup line – founded in 2015/based in San Francisco, CA. They sell their products from their own website – ittse.com.
Beauty maven that you are – you are in charge when you order from ittsē, because all of their palettes are totally customizable. This means you don’t have to buy a palette because you like only most of the pre-determined colors (and will leave some untouched). With ittsē you purchase the palette separately, and each cosmetic pan separately, to make your own combination (which I love!).
The magnetic inner tray in each palette holds tight any makeup pans of your choosing, and can store any other single pans you have tucked in drawers or on the bathroom counter. It stays shut magnetically, but I will probably put a hair tie or rubber band around it if I take it to the gym or on vacation with me. – to make sure it stays closed.
I have my sister to thank for giving me my FIRST ittsē palette, and a couple eyeshadow colors, as a gift. Since then, I have purchased a few more pans and filled the palette:
going from this (large beige pan is Ofra)- to this-
All of their palettes are the same size (inner tray is roughly just under 3.5″ x 5″). The palettes do come in a range of vegan leather-cover colors: coral, navy, gold, bright turquoise, grey and white. Each has a full mirror in the lid and clear plastic dust shield between the mirror and pan tray.
The long legged girls on all of the brand’s packaging and website are super cute, as are the drawings of the row houses in San Francisco (check out their web site for more of these designs).
These are the colors currently in my palette (which is the Uptown Grey) and swatches. I have 9 eyeshadow colors, one blush and one eye primer – I added the color names to the following photo:
Here is a list of the color names in case their readability does not come through in the photo, as well with suggested lid/eye areas of application:
Downtown – matte, medium dark, taupey grey/use on crease, lid, outer corner or as a daytime liner
Painted Ladies – pearl, mid-tone, iridescent violet/use on lid or outer corner of lid
Sweater Weather – matte, warm mauve/use on crease or for lilac lids
Espresso – matte, dark grey-brown/line eyes or evening lid
Changing to Flats – matte, neutral deep wine/line eyes
Para – pearl, sparkling burgandy/apply at outer corner of eyes or use for a smokey eye look
Santorini – pearl, vivid tourquoise/line eyes or go for a bold lid
Fashionably Slate – matte, very cool dark greenish grey/apply at outer lid corner or as liner
Seychelles – pearl, warm sand beige with sheen/apply all-over lid or highlight
ittsē offers colors categories for: eye, brow, cheek, to illuminate, bronzer, lip or flawless.
My last two color choices:
A lid primer (the small white tray) – Shadow Locking Lid Primer with white sapphire. This one contains an antioxidant complex, is a ‘color-anchoring cream’ texture and prevents creasing or fading. The white sapphire gives it a multi-faceted color.
And finally, a cheek color, Zinna – a bright, warm pink with a hint of sparkle (the largest pan).
The color payoff is fantastic with all these! And, the cosmetic pans are made in the USA!
I’m already scheming to order another, new palette with more colors – such fun to select your own collection.
The empty palettes are currently about $22.00 USD and makeup selections range from $7.99 to $8.99.
Wishing everyone a great weekend!