UD’s Eyeshadow Primer Potion is cult favorite and one of my go-to products. This eyelid primer is sold on the Urban Decay site, Sephora and ULTA to name a few stores. It comes in four standard choices, and one new anti-aging option. The one that I use virtually everyday is the Original formula – it has a slight pearl shimmer, looks like it may be white at first, but goes on virtually sheer with a tiny bit of opalescence. Those that are varying shades of nude color are: Sin – a champagne shimmer, Eden – a matte warm nude, and Greed – a sparkling golden shade.
Most amazing about this primer is its ability to make eyeshadow stay put all day, especially necessary for glittery eyeshadow shades that tend to have more fallout. It helps smooth the eyelid, seems to offer some moisturizing properties, and promises to give your eyeshadow 24-hour crease-free hold. The standard size tubes are $20.00 each, except the Anti-aging option that runs $24.00.
The squeeze tube is the new standard packaging for this product – better ensuring that you can use every last drop of it (I used to only be able to find it with the wand top). Whether using the primer with an applicator or directly from the squeeze tube, I find it best to smooth it over my lid with my finger tip to ensure full coverage. And, this is the first eye product I apply (before both eye liner and eye shadow).